1.What is Digital Marketing
It is of online platforms, tools and strategies to market the products, services or brands through the internet. The current bouquet of digital marketing activities contained in content marketing, social media marketing, search engine optimization (SEO), email marketing, online advertising and many others yet this list is not exhaustive.
Essentially, digital marketing is an attempt to use the internet and other digital technologies mobile phones, for instance to reach customers and prospects users build a brand presence awareness and extend it the-users-brand relationship translating customers' awareness into sales or non-profit objectives.
The central elements that Digital Marketing.
It should be noted that SEO is not only about the content or website optimization which will make your website come up on the first pages of search engine results. It is a must for those who want to get non-paid organic traffic to their websites. SEO embraces both on-page factors (such as optimizing the keywords, high quality content, proper site structure) and off-page factors (like backlinks, social signals, domain authority).
2.Types of SEO:
On-page SEO: Refers to the optimization of content, HTML tags, images, and site structure in general for targeted keywords.
Off-page SEO: involves getting links from 
reputable sites that enhance your site credibility and domain authority.
reputable sites that enhance your site credibility and domain authority.
Technical SEO: Makes sure the site is Crawlable, mobile-friendly, fast, and secure, all of which improve the user experience.
Content Marketing: Creating and distributing free valuable content to attract and engage an audience ó and customers into repeat buyers.
Social Media Marketing: Interacting with potential customers on social media platforms, which include Facebook, Instagram, Twitter, LinkedIn and many others through posting contents, products or services
.
Email Marketing: A targeted form of mailing to an individual or group. Lead nurturing, customer relationship management, and/or product promotion can be purposes under this umbrella.
3. What is Content Marketing
Content marketing is a strategic marketing process involving the use of valuable ads or relevant and consistent content for an
audience to build up customer response for the desired profit. Kinds of Content Marketing.
1. Blog Posts: These are pieces published on your website for instructive purposes and for awareness-raising among your audience.
2. Social Media Content: Posts, tweets, and updates to various social media platforms.
3. Email Newsletters: Regular newsletters sent out to subscribers with news, updates, and newsletters about offers.
4. E-books and White papers : Thorough and particular guide and report on specified topics.
5. Videos: Explainer videos, demonstration videos, and live streams.
6. Podcasts: Compilations of audio materials discussing various topics, including interviews with notable experts.
7. Infographics: Visual representation of data and information.
8. Case study: Actual examples of successful projects or successful application
4.What is Social Media Marketing
It creates a community by regularly posting content while it provides without paid promotion.
Social Media Influencers: Selled through the involvement with those having wide exposure that endorse products or serv
Community Management: Activating an interaction with all the followers, replying to all comments raised, or answering questions raised about a product or service through this medium.
Newsletters: Sending periodic emails to deliver an update, some promotions, and some news in the industry about what has been happening and what takes place to keep the mind fresh with your brand.
Drip Campaigns: Setting up email series that run automatically and nurture leads down the journey. e.g. welcome series, cart abandonment or post purchase.
Segmentation: Breaking your email list down into smaller lists or groups to make sending even more relevant targeted, personalized content with demographics, behaviors or past purchases.
A/B testing: Continually running tests on anything to do with email such as subject lines, copy, design, CTAs, etc. for better optimization results.
social Media Ads:
Running a campaign focused by segment over platforms as Facebook, Instagram, LinkedIn, Twitter for specific audience.
Retargeting/Remarketing:
Ad to have been shown to people who interacted with a brand or even visited a website but never converted it.
Display Advertising:
Banner ads by using rich media and video ads run across network sites which work either for brand awareness or drive conversions.
Performance Based:
When affiliates generate customers through their efforts, businesses provide rewards to affiliates usually on a sales-based or click-based remuneration.
Joint Influencer Partnership:
Involved mostly with affiliate marketing, influencer promotes the product for a commission derived from sales through personal links or referral codes.
Affiliate Networks: These enable companies to sift through affiliates who can market their products, including platforms like Amazon Associates or ShareASale.
7. Online Public Relations
Brand Reputation Management:
The management of a company's reputation through customer interaction, negative review addressing, and creating good stories.
Media Outreach: Contact journalists and bloggers who can write about your brand or product by pitching press releases and story ideas.
Crisis Management:
Managing any public relations crises as they occur in real-time by restoring images in a negative environment quickly, ensuring a reputation for your brand.
Micro Influencers: Like collaboration with influencers having much low audience but with very engaged audiences populating whose width from 1,000 to 100,000 followers.
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